The Role of a Website Inside a Brand Creation

While creating a brand, the website of it plays a tremendous role from the start. 

The different parts of a website create strong emotional connections with the users of the brand. 

Photo by William Iven on Unsplash

So, in this article, I will explain how the different parts of a website can strengthen the brand awareness of a brand.

Professional web designers design websites with their best, but for the lack of information and budgets, the designers can’t get the brands’ websites to the desired looks.

In the visual structure section, I will discuss the budget issue and the solution, but now you should keep in mind a few scenarios in website design.

Color Impact

The color impacts of a website matter a lot for a brand. The primary target of every brand is meeting the user’s expectations. Different users expect differently according to their tastes, gender, region, etc. First, understand the targeted users and then choose your color palette accordingly.

Not like a scientist but as a web designer, you should study about color science. Different colors evoke different emotions even they can play various tricks on users’ minds.

Usually, the eCommerce brands use green or blue color on their actionable buttons because blue is the symbol of trust, and green is the symbol of safety.

Sometimes they use red color for the actional buttons just because their brand color is red. Some brands only focus on girls like cosmetics brands, jewelry brands, etc.

Their end-users are the girls, and girls love the color red. In this case, red is ok to use; otherwise, red is the symbol of warning, urgency, and danger.

Anyway, always take a look at the similar brand’s website before designing a new website for your client.

Logo Placement

Traditionally, logos are placed in the left-alignment of the sites, but is it right?

What should you do if the designing requirement is to place the logo at the centre or even to the right?

Studies show that most of the languages on the earth start writing from the left; therefore, people are flow affected by default.

Now if you try to put the logo at the centre or to the right, the user will get frustrated, and they will leave the site immediately, in the result, the bounce rate will be high.

I understand that sometimes you can’t put the logo on the left side necessarily, but you can set the logo on the left side of the sticky navbar.

The primary purpose of the logo placement is to make it easier for users to navigate the home page. So, keep in mind that wherever you place the logo, it should be easy to navigate.

One thing more, make the logo position as responsive as possible and always think as a brand representative before start designing a website.

Optimized Codes

If you are designing a local brand’s website, then it might be an easy static website, but when it comes to creating a more complex website of a digital brand, it would be a difficult task for you.

Solving complexity is one thing, and compressing the massive codes into the minified version is another thing. So, be careful when you are just starting from scratch.

I am not an expert on coding, but when I started, I faced these things. 

I used to write lengthy codes instead of using different libraries. 

After completing my project, I was usually wondering why my site takes so much time to load.

Jeff Bezos said one of his interviews that if Amazon delay 1 second to load, they lose 1% of their revenues.

So, write a clean and optimized code for the website of a brand.

Visual structure

All brand has a unique identity, so you will have to be creative, right?

Creativity comes from experience and observation. As much as you can observe and understand the brand as you can create a unique strategy for a creative website.

The visual structure of a creative website should be clean and to the point. Don’t let the users think that what they should do after landing the home page.

Decorate all the essential things on the top, such as the contact info (Phone number, email id, location, etc.), the product or service they are looking for, appointment forms, fees or best discounts, etc.

If your clients are aware enough, then you might follow their instructions. Sometimes brands already create their website, and for any reason, they want to restructure their website.

Clients don’t understand that restructuring a website is more complicated than creating a new website, and therefore they expect to redesign their website with a low budget.

So what now, you should make your clients understand the pros and cons of website redesigning and creating a new website, or you can introduce them about website makeover.

Website makeover is a cost-effective process, so your client would be happier, I think so.

If you compare Website Makeover vs Website Redesign in front of your clients, they can easily understand what is best for them, and then you should act accordingly.

One thing you should always remember in 2020 and later, the user experience will be on top priority, so be the user of this brand you are designing for and think about what you would like to see on the website. 

Great user experiences always gear up the brand!

Contact Page

The contact page is an essential part of a website to build communication between the brand and the users.

If you are designing a website of B2C business, then creating a stunning and optimized contact page is compulsory.

The best contact page will not only make the user confident and comfortable to contact but also it will help the business to rank on local search. In local SEO, a contact page plays a vital role.

When you add a map into the contact page, the search engine will get a signal to rank the business locally.

Put the contact form to the left side if possible and all the contact info like phone number, email address, location in words, to the right side. 

Add a full-width Google map and a call to action immediately after the map.

Conclusion

According to Wikipedia, more than half of the world’s population is using the internet, so, to be successful, a brand can’t avoid an online audience. 

The well-optimized website of a brand can only give good exposure to the online audience.

As a web designer, you have the responsibility to make aware of your clients about those things.

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