You may be heard about the importance of On-Page Seo from everyone but do you think that everyone is applying the same strategy for optimization of a page. And do you imagine that which factors Google love to give recommendations to its users to see your site? If you want to know a secret of how Google gives your site a thumbs up? then you are at a right place.
There are important factors for on-page SEO which many of us don’t know and I think that’s why we face the same problem that most do. First of all your basics should be done. For example, your site title and subheadings should contain target keywords. Your site should have engaging meta description having your focus keywords in it. The length of the meta description should be less than 150 characters long. And the length of the main title should be between 50 to 60 characters long because Google displays title between 50 to 60 characters.
Keyword density, approximation, and position: The density of your target keyword should be less than 2%. For example, if you content length is 600 words then your “Exact focus keyword” should have maximum 12 repetitions. Rest of keyword stuffing should be 5%. Meaningful and Engaging subheadings affect users to take interest in your article and it automatically increases click-through rate.
Avoid Ugly and long URLs: The URL of your page must be user-friendly. For example, if the page has URL something like: “https://your-site.com/2018/p?” or “https://your-site.com/2018/march/sunday/p?” then it will affect SEO negatively. Always include your target keyword in your page-URL and use short user-friendly URLs. Google gives much importance to first 3-5 words of page-URL. If you don’t place focus keywords in your URL, your page will not be rank higher in search engines. If you have focus keyword like this (On-page SEO) then you should add it your page something like: (https://your-site.com/on-page-seo). This will help search engines to rank your page naturally.
Do proper Keyword Research: If you are doing something without purpose then you are wasting your time and energy as well. Proper Keyword research will help you to analyze what to do and what to do not. If you are targeting those keywords that don’t search for users then you are wasting your time. Target those keywords which get more traffic then analyze how much is it difficult for you to rank those keywords in search engines. There certain tools available on market for researching right keyword. Don’t waste money on paid tools just use Google Keyword Planner or See Free & Cheap Keyword Research tools available on market.
Target long tail keywords: Long tail keywords often called by its name “LSI”. Ask yourself a question that I am doing SEO for just ranking a page based on specific keyword? or You are doing it for getting high organic traffic? Your answer should be the second one because we do SEO for getting more traffic not for just ranking a web-page. Long tail Keywords will help you increase your traffic.
Add Interesting and Engaging Multimedia: Google gets the importance of your web-page by calculating Bounce Rate. The increase in time a user stay on your page the less the bounce rate will be. Your Bounce rate should be less than 40%. Engaging Videos and Images may help to decrease bounce rate of your site. This is because a user will serve more time to your Multimedia and as a result, your site will have less bounce rate.
Server Response time & Site Speed: This is not 2010 when ranking a site was much easier than anything. In today’s ranking factors server response time and site speed play a vital role in optimizing a site for search engines. First, use Pingdom to check your response time and Google Page Speed Insights for checking speed issues. If your server response time is less than 200ms then you have a better choice for Google to rank those sites who did not respond quicker than yours. Google Pagespeed Insights will help by letting you know which things you must do for boosting site speed. I recommend using SSD hosting for better results. Use Google Speed insights, this will help to increase website speed and decrease in server response time.
Outbound and internal linking: There is a big mistake not linking out that most people do. If you are linking out to authority sites Google will figure out your topic being discussed on a page. you should link 2-4x external sources per 1000 words. And Linking internal pages help to get more traffic. Link 2 to 3 pages of every post that will reflect you back in terms of increase in pages views. You should not link those pages that are not related to the topic being discussed on a current page.
Secret Technique most of the people don’t know: Google uses Dwell time for analyzing site quality. If your site is not loading fast, users may go to other sites and hence you will get less dwell time. Google has a strict policy over this time. Increase in Dwell time increases your ranking in Google. Add videos and images to your post so that users stay on your site.
Make Amazing and engaging titles so that users click only on your site and hence it will increase CTR (Click Through Rate). Increase in CTR will also increase your rankings.
Write long content as you can; minimum words should be 2000 for higher ranking in Google. Have a mind to discuss everything on a topic you chooses for your post. Use social sharing buttons; the more thumbs up for sharing your content the more better for your post. So don’t miss this opportunity. Encourage blog comments, the more comments people do the more increase your quality in a market.