SEO “Search Engine Optimization” is a technique to optimize your site for better ranking in Search Engines like Google, Bing, Yahoo, MSN etc. The higher the ranking the more you will get organic traffic. It depends on a lot of factors including your website speed and your server response time. The Server Response time should be less than 200 ms. Moreover, for better ranking in Major Search Engines like Google and Bing, you need a lot of efforts and patience to see the output.
You should optimize your site to achieve good organic traffic. Today most of the visitors come from Google Search Engine. Almost 80% of internet users use Google as a Search Engine worldwide. That’s why you should pay attention to an optimization of a site to increase ranking in Google.
Why Is Site Optimization Important?
Here is On-Page SEO Guide for the best site optimization. I recommend reading this post first so that you can optimize your website for best ranking.
Almost every Search Engine has its own rules for ranking a site. But each one requires quality of a site. Your Site should be designed in a way user can easily find your pages and get the information he is seeking. The first goal you should have in mind is to help users and provide them with quality content. The more you focus on helping users the more you increase a chance to rank your site higher in Search Engines.
The Second thing you should Structure your pages in a way that every page is linking to another page. This linking strategy should be related to each other. For example, if you have a page about “How to rank a site in Google”, you should link that page to its most relevant page like “13 factors that help you to rank a web page in Google” and vice versa. This Most relevant navigation between pages helps search engines to learn your pages and give them ranking in its database.
Nowadays Search Engines are very smart. When it comes to Google that how it ranks your web pages into its database is very complicated. Google Crawls your pages and find information behind them and give them ranking accordingly. Almost 1 billion web pages are crawled by Google in a day, therefore, when it comes to new sites it did not give such importance as it gives to old websites. If you don’t have enough knowledge of Search Engine Optimization you should hire an SEO expert for your site. The Best way to rank your site is to hire an SEO Expert. Today you should get a basic knowledge of SEO. Without knowing SEO you will not rank your site in almost every search engines.
Avoid Negative SEO Strategy
Minimum time to rank a web page in Google is 2 month if you struggle the way you should have to do. People will tell you about ranking a website in just 7 days or may be less than a week. To rank a site quickly, they do negative SEO. Our Article about Black Hat SEO / Negative SEO will help you better understand. By doing Negative Search Engine Optimization you will rank a site in no time but later Google web crawlers will ban it and your site will lose ranking in Google database. This is the penalty given to your site by search engines. That’s why you need to rank a site naturally. Following short lessons will help you in knowing basics of SEO.
Continue to Lesson: Off-Page SEO: The Ultimate Guide to Branding your Site